social – pwfarrow

Content marketing is king when it comes to keeping audiences (both current and potential customers) coming back to your website and engaging with you.

The flashy, ‘wham-bam’ ‘look-at-me’ ads that organisations post on their own sites and on social media won’t fool anyone in the long term in convincing them to buy or engage if the underlying information across digital channels is superficial and very much ‘buy me’ focussed

Good content marketing, much like good customer service, provides the right information to the right person (or persona) at the right time

This post underlines this message and provides some high level guidelines in terms of how committing to a solid content marketing plan can lead to long term audience engagement

Without a doubt “Social” has broken the bounds of Marketings’ responsibility to become part of the culture and behaviour across any organisation. Whether they like it or not, someone, somewhere has either commented on, searched for or spoken about an organisations products and services. It’s therefore vital that all organisations understand how to listen, respond and tap into social media as a means to understand customers and develop deeper customer experiences.

That’s basically the elevator pitch for social media

However, “social’ can mean so much more if incorporated as part of an organisations DNA. This post looks at how the same social media skills of listening analysing and responding can be applied across all functions of an organisation in order to develop a social facing culture and customer experience