Content marketing is king when it comes to keeping audiences (both current and potential customers) coming back to your website and engaging with you.

The flashy, ‘wham-bam’ ‘look-at-me’ ads that organisations post on their own sites and on social media won’t fool anyone in the long term in convincing them to buy or engage if the underlying information across digital channels is superficial and very much ‘buy me’ focussed

Good content marketing, much like good customer service, provides the right information to the right person (or persona) at the right time

This post underlines this message and provides some high level guidelines in terms of how committing to a solid content marketing plan can lead to long term audience engagement